In 1998, the founders of CineCast set out to redefine the way advertisers reach moviegoers on-screen. To the founders, this meant more than simply connecting a digital projector to a computer and remotely feeding it content. It meant developing a complete management system to deliver a targeted and structured, common interest pre-show program, both relevant to the particular audience and rich in fresh content.
Today, the CineCast system manages all the media assets intended for the movie screen. In the broadcast industry, this would be called a Media Asset Manager. New media is entered into the system as a Job, which includes not only the creative content, but also the contract details. The Job is accessed entirely through the Internet and a structured workflow system shepherds new content through all aspects of work and approval.
The Structured Workflow system keeps the Job on-track to the movie screen. Users are notified by email when a Job is waiting for their attention and managers are notified when a Job sits idle for too long. Separate workflows are established for different types of content and new workflows are easily added. Because the system is Internet-based, all interested parties have access to perform their Jobs directly and efficiently whether they are internal or external to the organization.
Automatic processes in the CineCast management system receive show schedules each day for each theater, match content to each show and produce a structured pre-show presentation. The pre-show is automatically delivered to the theater in advance of the designated show time. Media content is delivered once to the theater then re-used as necessary; this is efficient both digitally and fiscally.
Attendance data for each show is returned to the CineCast management system along with presentation logs. This information is indexed according to the respective Job(s). Thus, CineCast software can report current advertising exposure on a per-Job basis. These reports are easily access from any PC on the Internet (provided the user has a valid user ID and password).
The CineCast system has a robust Monitoring and Diagnostic component, which rapidly alerts system operators to a problem. Rapid alerts mean that system administrators can resolve issues immediately. The system maintains an incident database where each incident is opened, documented, resolved, and closed.
CineCast has developed the entire management and delivery system from the ground up using an open, industry standard architecture. Open architecture means the system is extensible. For example, with very little development, the management system could output receivables to an accounting system. Open architecture and adhering to standards means that the system benefits from the rapidly declining prices of its off-the-shelf, commodity components.
CineCast has operated on-screen since March, 2000. CineCast networks have been piloted in greater Boston, greater New York City, and Miami, as well as Argentina and parts of Europe. Three CineCast networks are in operation today, two in the U.S. and one in Europe. CineCast holds patents in Australia, Argentina, Mexico and the U.S. CineCast has patents in the U.S. and all major foreign markets.
For further details please refer to the document CineCast Overview and Components.